TY  - BOOK
T1  - Essentials of marketing text and cases
A1  - Lancaster, Geoffrey
LA  - English
PP  - London
PB  - McGraw-Hill
YR  - 1988
UL  - https://tuklas.up.edu.ph/Record/UP-99796217602252635
OP  - 430
CN  - HF 5415 L28
KW  - Marketing.
KW  - Marketing : Case studies.
ER  -