APA (7th ed.) Citation

Lancaster, G. (1988). Essentials of marketing: Text and cases. McGraw-Hill.

Chicago Style (17th ed.) Citation

Lancaster, Geoffrey. Essentials of Marketing: Text and Cases. London: McGraw-Hill, 1988.

MLA (9th ed.) Citation

Lancaster, Geoffrey. Essentials of Marketing: Text and Cases. McGraw-Hill, 1988.