TY  - BOOK
T1  - The essence of services marketing
A1  - Payne, Adrian
LA  - English
PP  - New York
PB  - Prentice Hall
YR  - 1993
UL  - https://tuklas.up.edu.ph/Record/UP-99796217602252628
OP  - 253
CN  - HD 9980.5 P34
SN  - 013284852X
KW  - Service industries : Marketing.
ER  -