Marketing challenges cases & exercises

Marketing challenges cases & exercises

Bibliografiske detaljer
Andre forfattere: Lovelock, Christopher H., Weinberg, Charles B.
Format: Bog
Sprog:English
Udgivet: New York McGraw-Hill c1993.
Udgivelse:3rd ed.
Serier:McGraw-Hill series in marketing
Fag:
Marketing > Case studies.
Marketing > Problems, exercises, etc.