TY  - BOOK
T1  - Marketing challenges cases & exercises
T2  - McGraw-Hill series in marketing
A2  - Lovelock, Christopher H.
A2  - Weinberg, Charles B.
LA  - English
PP  - New York
PB  - McGraw-Hill
YR  - 1993
ED  - 3rd ed.
UL  - https://tuklas.up.edu.ph/Record/UP-99796217602252626
OP  - 628
CN  - HF 5415 M2967 1993
SN  - 0079115772
KW  - Marketing : Case studies.
KW  - Marketing : Problems, exercises, etc.
ER  -