APA (7th ed.) Citation

Lovelock, C. H., & Weinberg, C. B. (1993). Marketing challenges: Cases & exercises (3rd ed.). McGraw-Hill.

Chicago Style (17th ed.) Citation

Lovelock, Christopher H., and Charles B. Weinberg. Marketing Challenges: Cases & Exercises. 3rd ed. New York: McGraw-Hill, 1993.

MLA (9th ed.) Citation

Lovelock, Christopher H., and Charles B. Weinberg. Marketing Challenges: Cases & Exercises. 3rd ed. McGraw-Hill, 1993.