The marketing glossary key terms, concepts, and applications, in marketing management, advertising sales promotion, public relations, direct marketing, market research, sales
| מחבר ראשי: | |
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| פורמט: | ספר |
| שפה: | English |
| יצא לאור: |
New York, N.Y.
AMACOM
c1992.
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| נושאים: |