The marketing glossary key terms, concepts, and applications, in marketing management, advertising sales promotion, public relations, direct marketing, market research, sales

The marketing glossary key terms, concepts, and applications, in marketing management, advertising sales promotion, public relations, direct marketing, market research, sales

Bibliographic Details
Main Author: Clemente, Mark N.
Format: Book
Language:English
Published: New York, N.Y. AMACOM c1992.
Subjects:
Marketing > Handbooks, manuals, etc.