TY  - BOOK
T1  - The marketing glossary key terms, concepts, and applications, in marketing management, advertising sales promotion, public relations, direct marketing, market research, sales
A1  - Clemente, Mark N.
LA  - English
PP  - New York, N.Y.
PB  - AMACOM
YR  - 1992
UL  - https://tuklas.up.edu.ph/Record/UP-99796217602252624
OP  - 391
CN  - HF 5415 C5412
KW  - Marketing : Handbooks, manuals, etc.
ER  -