The marketing glossary key terms, concepts, and applications, in marketing management, advertising sales promotion, public relations, direct marketing, market research, sales

The marketing glossary key terms, concepts, and applications, in marketing management, advertising sales promotion, public relations, direct marketing, market research, sales

Dettagli Bibliografici
Autore principale: Clemente, Mark N.
Natura: Libro
Lingua:English
Pubblicazione: New York, N.Y. AMACOM c1992.
Soggetti:
Marketing > Handbooks, manuals, etc.