The marketing glossary key terms, concepts, and applications, in marketing management, advertising sales promotion, public relations, direct marketing, market research, sales

The marketing glossary key terms, concepts, and applications, in marketing management, advertising sales promotion, public relations, direct marketing, market research, sales

Detalles Bibliográficos
Autor principal: Clemente, Mark N.
Formato: Libro
Lenguaje:English
Publicado: New York, N.Y. AMACOM c1992.
Materias:
Marketing > Handbooks, manuals, etc.