The marketing glossary key terms, concepts, and applications, in marketing management, advertising sales promotion, public relations, direct marketing, market research, sales

The marketing glossary key terms, concepts, and applications, in marketing management, advertising sales promotion, public relations, direct marketing, market research, sales

Manylion Llyfryddiaeth
Prif Awdur: Clemente, Mark N.
Fformat: Llyfr
Iaith:English
Cyhoeddwyd: New York, N.Y. AMACOM c1992.
Pynciau:
Marketing > Handbooks, manuals, etc.