The marketing glossary key terms, concepts, and applications, in marketing management, advertising sales promotion, public relations, direct marketing, market research, sales

The marketing glossary key terms, concepts, and applications, in marketing management, advertising sales promotion, public relations, direct marketing, market research, sales

Dades bibliogràfiques
Autor principal: Clemente, Mark N.
Format: Llibre
Idioma:English
Publicat: New York, N.Y. AMACOM c1992.
Matèries:
Marketing > Handbooks, manuals, etc.