APA-referens (7:e uppl.)

Clemente, M. N. (1992). The marketing glossary: Key terms, concepts, and applications, in marketing management, advertising sales promotion, public relations, direct marketing, market research, sales. AMACOM.

Chicago-referens (17:e uppl.)

Clemente, Mark N. The Marketing Glossary: Key Terms, Concepts, and Applications, in Marketing Management, Advertising Sales Promotion, Public Relations, Direct Marketing, Market Research, Sales. New York, N.Y: AMACOM, 1992.

MLA-referens (9:e uppl.)

Clemente, Mark N. The Marketing Glossary: Key Terms, Concepts, and Applications, in Marketing Management, Advertising Sales Promotion, Public Relations, Direct Marketing, Market Research, Sales. AMACOM, 1992.