Clemente, M. N. (1992). The marketing glossary: Key terms, concepts, and applications, in marketing management, advertising sales promotion, public relations, direct marketing, market research, sales. AMACOM.
शिकागो शैली (17वां संस्करण) प्रशस्ति पत्रClemente, Mark N. The Marketing Glossary: Key Terms, Concepts, and Applications, in Marketing Management, Advertising Sales Promotion, Public Relations, Direct Marketing, Market Research, Sales. New York, N.Y: AMACOM, 1992.
एमएलए (9वां संस्करण) प्रशस्ति पत्रClemente, Mark N. The Marketing Glossary: Key Terms, Concepts, and Applications, in Marketing Management, Advertising Sales Promotion, Public Relations, Direct Marketing, Market Research, Sales. AMACOM, 1992.
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