Style de citation APA (7e éd.)

Clemente, M. N. (1992). The marketing glossary: Key terms, concepts, and applications, in marketing management, advertising sales promotion, public relations, direct marketing, market research, sales. AMACOM.

Style de citation Chicago (17e éd.)

Clemente, Mark N. The Marketing Glossary: Key Terms, Concepts, and Applications, in Marketing Management, Advertising Sales Promotion, Public Relations, Direct Marketing, Market Research, Sales. New York, N.Y: AMACOM, 1992.

Style de citation MLA (9e éd.)

Clemente, Mark N. The Marketing Glossary: Key Terms, Concepts, and Applications, in Marketing Management, Advertising Sales Promotion, Public Relations, Direct Marketing, Market Research, Sales. AMACOM, 1992.