Bateman, T. S., & Zeithaml, C. P. (1993). Management: Function & strategy (2nd ed.). Irwin.
Cita Chicago Style (17a ed.)Bateman, Thomas S., y Carl P. Zeithaml. Management: Function & Strategy. 2nd ed. Homewood, Ill: Irwin, 1993.
Cita MLA (9a ed.)Bateman, Thomas S., y Carl P. Zeithaml. Management: Function & Strategy. 2nd ed. Irwin, 1993.
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