TY  - BOOK
T1  - Directing the marketing effort
A1  - Willsmer, Ray L. 1930-
LA  - English
PP  - London
PB  - Staples Press
YR  - 1971
UL  - https://tuklas.up.edu.ph/Record/UP-99796217602252605
OP  - 39
CN  - HF 5415 W543
SN  - 0286627371
KW  - Marketing.
ER  -