Cita APA (7a ed.)

Bernhardt, K. L., & Kinnear, T. C. (1991). Cases in marketing management (5th ed.). Irwin.

Cita Chicago Style (17a ed.)

Bernhardt, Kenneth L., y Thomas C. Kinnear. Cases in Marketing Management. 5th ed. Homewood, Ill: Irwin, 1991.

Cita MLA (9a ed.)

Bernhardt, Kenneth L., y Thomas C. Kinnear. Cases in Marketing Management. 5th ed. Irwin, 1991.