TY  - BOOK
T1  - Marketing contemporary concepts and practices
A1  - Schoell, William F.
A2  - Guiltinan, Joseph P.
LA  - English
PP  - Boston
PB  - Allyn and Bacon
YR  - 1992
ED  - 5th ed.
UL  - https://tuklas.up.edu.ph/Record/UP-99796217602252546
OP  - 781
NO  - Annotated instructor's ed.
CN  - HF 5415 S33 1992
KW  - Marketing.
ER  -