APA (7th ed.) Citation

Schoell, W. F., & Guiltinan, J. P. (1992). Marketing: Contemporary concepts and practices (5th ed.). Allyn and Bacon.

Chicago Style (17th ed.) Citation

Schoell, William F., and Joseph P. Guiltinan. Marketing: Contemporary Concepts and Practices. 5th ed. Boston: Allyn and Bacon, 1992.

MLA (9th ed.) Citation

Schoell, William F., and Joseph P. Guiltinan. Marketing: Contemporary Concepts and Practices. 5th ed. Allyn and Bacon, 1992.