Maximarketing the new direction in advertising, promotion, and marketing strategy

Bibliographische Detailangaben
1. Verfasser:	Rapp, Stan
Weitere Verfasser:	Collins, Thomas L.
Format:	Buch
Sprache:	English
Veröffentlicht:	New York New American Library c1989.
Schlagworte:	Marketing. Advertising. Sales promotion.