APA (7th ed.) Citation

Ostroff, J. (1989). Successful marketing to the 50+ consumer: How to capture one of the biggest and fastest-growing markets in America. Prentice Hall.

Chicago Style (17th ed.) Citation

Ostroff, Jeff. Successful Marketing to the 50+ Consumer: How to Capture One of the Biggest and Fastest-growing Markets in America. Englewood Cliffs, N.J: Prentice Hall, 1989.

MLA (9th ed.) Citation

Ostroff, Jeff. Successful Marketing to the 50+ Consumer: How to Capture One of the Biggest and Fastest-growing Markets in America. Prentice Hall, 1989.