APA (7th ed.) Citation

Berkman, H. W., & Gilson, C. C. (1987). Advertising, concepts and strategies (2nd ed.). Random House.

Chicago Style (17th ed.) Citation

Berkman, Harold W., and Christopher C. Gilson. Advertising, Concepts and Strategies. 2nd ed. New York: Random House, 1987.

MLA (9th ed.) Citation

Berkman, Harold W., and Christopher C. Gilson. Advertising, Concepts and Strategies. 2nd ed. Random House, 1987.