APA način citiranja (7. izdanje)

Berkman, H. W., & Gilson, C. C. (1987). Advertising, concepts and strategies (2nd ed.). Random House.

Čikaški stil citiranja (17. izdanje)

Berkman, Harold W., i Christopher C. Gilson. Advertising, Concepts and Strategies. 2nd ed. New York: Random House, 1987.

MLA način citiranja (9. izdanje)

Berkman, Harold W., i Christopher C. Gilson. Advertising, Concepts and Strategies. 2nd ed. Random House, 1987.