APA način citiranja (7. izdanje)

Guiltinan, J. P. (1988). Marketing management: Strategies and programs (3rd ed.). McGraw-Hill.

Čikaški stil citiranja (17. izdanje)

Guiltinan, Joseph P. Marketing Management: Strategies and Programs. 3rd ed. New York: McGraw-Hill, 1988.

MLA način citiranja (9. izdanje)

Guiltinan, Joseph P. Marketing Management: Strategies and Programs. 3rd ed. McGraw-Hill, 1988.