Guiltinan, J. P. (1988). Marketing management: Strategies and programs (3rd ed.). McGraw-Hill.
शिकागो शैली (17वां संस्करण) प्रशस्ति पत्रGuiltinan, Joseph P. Marketing Management: Strategies and Programs. 3rd ed. New York: McGraw-Hill, 1988.
एमएलए (9वां संस्करण) प्रशस्ति पत्रGuiltinan, Joseph P. Marketing Management: Strategies and Programs. 3rd ed. McGraw-Hill, 1988.
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