Style de citation APA (7e éd.)

Guiltinan, J. P. (1988). Marketing management: Strategies and programs (3rd ed.). McGraw-Hill.

Style de citation Chicago (17e éd.)

Guiltinan, Joseph P. Marketing Management: Strategies and Programs. 3rd ed. New York: McGraw-Hill, 1988.

Style de citation MLA (9e éd.)

Guiltinan, Joseph P. Marketing Management: Strategies and Programs. 3rd ed. McGraw-Hill, 1988.