Cita APA (7a ed.)

Guiltinan, J. P. (1988). Marketing management: Strategies and programs (3rd ed.). McGraw-Hill.

Cita Chicago Style (17a ed.)

Guiltinan, Joseph P. Marketing Management: Strategies and Programs. 3rd ed. New York: McGraw-Hill, 1988.

Cita MLA (9a ed.)

Guiltinan, Joseph P. Marketing Management: Strategies and Programs. 3rd ed. McGraw-Hill, 1988.