APA-Zitierstil (7. Ausg.)

Guiltinan, J. P. (1988). Marketing management: Strategies and programs (3rd ed.). McGraw-Hill.

Chicago-Zitierstil (17. Ausg.)

Guiltinan, Joseph P. Marketing Management: Strategies and Programs. 3rd ed. New York: McGraw-Hill, 1988.

MLA-Zitierstil (9. Ausg.)

Guiltinan, Joseph P. Marketing Management: Strategies and Programs. 3rd ed. McGraw-Hill, 1988.