Guiltinan, J. P. (1988). Marketing management: Strategies and programs (3rd ed.). McGraw-Hill.
Dyfyniad Arddull ChicagoGuiltinan, Joseph P. Marketing Management: Strategies and Programs. 3rd ed. New York: McGraw-Hill, 1988.
Dyfyniad MLAGuiltinan, Joseph P. Marketing Management: Strategies and Programs. 3rd ed. McGraw-Hill, 1988.
Rhybudd: Mae'n bosib nad yw'r dyfyniadau hyn bob amser yn 100% cywir.