Cita APA (7th ed.)

Lovelock, C. H. (1989). Marketing challenges: Cases and exercises. McGraw-Hill.

Cita Chicago (17th ed.)

Lovelock, Christopher H. Marketing Challenges: Cases and Exercises. New York: McGraw-Hill, 1989.

Cita MLA (9th ed.)

Lovelock, Christopher H. Marketing Challenges: Cases and Exercises. McGraw-Hill, 1989.