Citazione Stile APA (7a Edizione)

Luck, D. J., Ferrell, O., & Lucas, G. H. (1989). Marketing strategy and plans (3rd ed.). Prentice Hall.

Citazione stile Chigago Style (17a edizione)

Luck, David Johnston, O.C Ferrell, e George H. Lucas. Marketing Strategy and Plans. 3rd ed. Englewood Cliffs, N.J: Prentice Hall, 1989.

Citatione MLA (9a ed.)

Luck, David Johnston, et al. Marketing Strategy and Plans. 3rd ed. Prentice Hall, 1989.