APA (7th ed.) Citation

Luck, D. J., Ferrell, O., & Lucas, G. H. (1989). Marketing strategy and plans (3rd ed.). Prentice Hall.

Chicago Style (17th ed.) Citation

Luck, David Johnston, O.C Ferrell, and George H. Lucas. Marketing Strategy and Plans. 3rd ed. Englewood Cliffs, N.J: Prentice Hall, 1989.

MLA (9th ed.) Citation

Luck, David Johnston, et al. Marketing Strategy and Plans. 3rd ed. Prentice Hall, 1989.