APA (7th ed.) Citation

Schultz, D. E., Brown, W. P., & Martin, D. G. (1984). Strategic advertising campaigns (2nd ed.). National Textbook Co.

Chicago Style (17th ed.) Citation

Schultz, Don E., William P. Brown, and Dennis G. Martin. Strategic Advertising Campaigns. 2nd ed. Lincolnwood, Ill: National Textbook Co, 1984.

MLA (9th ed.) Citation

Schultz, Don E., et al. Strategic Advertising Campaigns. 2nd ed. National Textbook Co, 1984.