APA (7th ed.) Citation

Niefeld, J. S. (1989). The making of an advertising campaign. Prentice Hall.

Chicago Style (17th ed.) Citation

Niefeld, Jaye S. The Making of an Advertising Campaign. Englewood Cliffs, N.J: Prentice Hall, 1989.

MLA (9th ed.) Citation

Niefeld, Jaye S. The Making of an Advertising Campaign. Prentice Hall, 1989.