APA (7th ed.) Citation

Merriam, J. E. (1988). Trend watching: How the media create trends and how to be the first to uncover them. AMACOM.

Chicago Style (17th ed.) Citation

Merriam, John E. Trend Watching: How the Media Create Trends and How to Be the First to Uncover Them. New York: AMACOM, 1988.

MLA (9th ed.) Citation

Merriam, John E. Trend Watching: How the Media Create Trends and How to Be the First to Uncover Them. AMACOM, 1988.