APA (7th ed.) Citation

Cateora, P. R., & Hess, J. M. I. m. (1987). International marketing. Irwin.

Chicago Style (17th ed.) Citation

Cateora, Philip R., and John M. International marketing Hess. International Marketing. Homewood, Ill: Irwin, 1987.

MLA (9th ed.) Citation

Cateora, Philip R., and John M. International marketing Hess. International Marketing. Irwin, 1987.