TY  - BOOK
T1  - The marketing primer key issues and topics explained
T2  - Marketing series
A1  - Lancaster, Geoffrey
A2  - Massingham, Lester
LA  - English
PP  - Oxford
PB  - Published on behalf of the Institute of Marketing [by] Heinemann Professional Pub.
YR  - 1988
UL  - https://tuklas.up.edu.ph/Record/UP-99796217602237439
OP  - 241
CN  - HF 5415 L285
ER  -