Lancaster, G., & Massingham, L. (1988). The marketing primer: Key issues and topics explained. Published on behalf of the Institute of Marketing [by] Heinemann Professional Pub.
Chicago Style (17th ed.) CitationLancaster, Geoffrey, and Lester Massingham. The Marketing Primer: Key Issues and Topics Explained. Oxford: Published on behalf of the Institute of Marketing [by] Heinemann Professional Pub, 1988.
MLA (9th ed.) CitationLancaster, Geoffrey, and Lester Massingham. The Marketing Primer: Key Issues and Topics Explained. Published on behalf of the Institute of Marketing [by] Heinemann Professional Pub, 1988.
Warning: These citations may not always be 100% accurate.