Baker, M. J. (1983). Marketing theory and practice (2nd ed.). Macmillan Education.
Cita Chicago Style (17a ed.)Baker, Michael J. Marketing Theory and Practice. 2nd ed. Basingstoke, Eng: Macmillan Education, 1983.
Cita MLA (9a ed.)Baker, Michael J. Marketing Theory and Practice. 2nd ed. Macmillan Education, 1983.
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