APA (7th ed.) Citation

Davidson, J. P. (1988). Marketing on a shoestring: Low-cost tips for marketing your products or services. Wiley.

Chicago Style (17th ed.) Citation

Davidson, Jeffrey P. Marketing on a Shoestring: Low-cost Tips for Marketing Your Products or Services. New York: Wiley, 1988.

MLA (9th ed.) Citation

Davidson, Jeffrey P. Marketing on a Shoestring: Low-cost Tips for Marketing Your Products or Services. Wiley, 1988.