Kleppner, O., Lane, W. R., Russell, T., & Verrill, G. (1988). Otto Kleppner's advertising procedures (10th ed.). Prentice Hall.
Chicago Style (17. basım) AtıfKleppner, Otto, W. Ronald Lane, Thomas Russell, ve Glenn Verrill. Otto Kleppner's Advertising Procedures. 10th ed. Englewood Cliffs, N.J: Prentice Hall, 1988.
MLA (9th ed.) AtıfKleppner, Otto, et al. Otto Kleppner's Advertising Procedures. 10th ed. Prentice Hall, 1988.
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