APA (7e ed.) Bronvermelding

Kleppner, O., Lane, W. R., Russell, T., & Verrill, G. (1988). Otto Kleppner's advertising procedures (10th ed.). Prentice Hall.

Chicago (17e ed.) Bronvermelding

Kleppner, Otto, W. Ronald Lane, Thomas Russell, en Glenn Verrill. Otto Kleppner's Advertising Procedures. 10th ed. Englewood Cliffs, N.J: Prentice Hall, 1988.

MLA (9e ed.) Bronvermelding

Kleppner, Otto, et al. Otto Kleppner's Advertising Procedures. 10th ed. Prentice Hall, 1988.