Citazione Stile APA (7a Edizione)

Kleppner, O., Lane, W. R., Russell, T., & Verrill, G. (1988). Otto Kleppner's advertising procedures (10th ed.). Prentice Hall.

Citazione stile Chigago Style (17a edizione)

Kleppner, Otto, W. Ronald Lane, Thomas Russell, e Glenn Verrill. Otto Kleppner's Advertising Procedures. 10th ed. Englewood Cliffs, N.J: Prentice Hall, 1988.

Citatione MLA (9a ed.)

Kleppner, Otto, et al. Otto Kleppner's Advertising Procedures. 10th ed. Prentice Hall, 1988.