Cita APA (7a ed.)

Kleppner, O., Lane, W. R., Russell, T., & Verrill, G. (1988). Otto Kleppner's advertising procedures (10th ed.). Prentice Hall.

Cita Chicago Style (17a ed.)

Kleppner, Otto, W. Ronald Lane, Thomas Russell, y Glenn Verrill. Otto Kleppner's Advertising Procedures. 10th ed. Englewood Cliffs, N.J: Prentice Hall, 1988.

Cita MLA (9a ed.)

Kleppner, Otto, et al. Otto Kleppner's Advertising Procedures. 10th ed. Prentice Hall, 1988.