Kleppner, O., Lane, W. R., Russell, T., & Verrill, G. (1988). Otto Kleppner's advertising procedures (10th ed.). Prentice Hall.
Chicago Style (17th ed.) CitationKleppner, Otto, W. Ronald Lane, Thomas Russell, and Glenn Verrill. Otto Kleppner's Advertising Procedures. 10th ed. Englewood Cliffs, N.J: Prentice Hall, 1988.
MLA (9th ed.) CitationKleppner, Otto, et al. Otto Kleppner's Advertising Procedures. 10th ed. Prentice Hall, 1988.
Warning: These citations may not always be 100% accurate.