APA (7th ed.) Citation

Kleppner, O., Lane, W. R., Russell, T., & Verrill, G. (1988). Otto Kleppner's advertising procedures (10th ed.). Prentice Hall.

Chicago Style (17th ed.) Citation

Kleppner, Otto, W. Ronald Lane, Thomas Russell, and Glenn Verrill. Otto Kleppner's Advertising Procedures. 10th ed. Englewood Cliffs, N.J: Prentice Hall, 1988.

MLA (9th ed.) Citation

Kleppner, Otto, et al. Otto Kleppner's Advertising Procedures. 10th ed. Prentice Hall, 1988.