APA-Zitierstil (7. Ausg.)

Kleppner, O., Lane, W. R., Russell, T., & Verrill, G. (1988). Otto Kleppner's advertising procedures (10th ed.). Prentice Hall.

Chicago-Zitierstil (17. Ausg.)

Kleppner, Otto, W. Ronald Lane, Thomas Russell, und Glenn Verrill. Otto Kleppner's Advertising Procedures. 10th ed. Englewood Cliffs, N.J: Prentice Hall, 1988.

MLA-Zitierstil (9. Ausg.)

Kleppner, Otto, et al. Otto Kleppner's Advertising Procedures. 10th ed. Prentice Hall, 1988.