Citazione Stile APA (7a Edizione)

Dirksen, C. J., & Kroeger, A. (1983). Advertising: Principles and management cases (6th ed.). JMC Press.

Citazione stile Chigago Style (17a edizione)

Dirksen, Charles J., e Arthur Kroeger. Advertising: Principles and Management Cases. 6th ed. [Manila]: JMC Press, 1983.

Citatione MLA (9a ed.)

Dirksen, Charles J., e Arthur Kroeger. Advertising: Principles and Management Cases. 6th ed. JMC Press, 1983.