APA (7th ed.) Citation

Dirksen, C. J., & Kroeger, A. (1983). Advertising: Principles and management cases (6th ed.). JMC Press.

Chicago Style (17th ed.) Citation

Dirksen, Charles J., and Arthur Kroeger. Advertising: Principles and Management Cases. 6th ed. [Manila]: JMC Press, 1983.

MLA (9th ed.) Citation

Dirksen, Charles J., and Arthur Kroeger. Advertising: Principles and Management Cases. 6th ed. JMC Press, 1983.