Promotional strategy managing the marketing communications process

Promotional strategy managing the marketing communications process

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Bibliografiske detaljer
Hovedforfatter: Engel, James F.
Andre forfattere: Warshaw, Martin, Kinnear, Thomas C.
Format: Bog
Sprog:English
Udgivet: Homewood, Ill. Irwin c1983.
Udgivelse:5th ed.
Fag:
Marketing.
Advertising.
Marketing > Management.