Style de citation APA (7e éd.)

Engel, J. F., Warshaw, M., & Kinnear, T. C. (1983). Promotional strategy: Managing the marketing communications process (5th ed.). Irwin.

Style de citation Chicago (17e éd.)

Engel, James F., Martin Warshaw, et Thomas C. Kinnear. Promotional Strategy: Managing the Marketing Communications Process. 5th ed. Homewood, Ill: Irwin, 1983.

Style de citation MLA (9e éd.)

Engel, James F., et al. Promotional Strategy: Managing the Marketing Communications Process. 5th ed. Irwin, 1983.