TY - BOOK T1 - The battle of market share strategies in research and marketing Travel and Tourism Research Association sixteenth Annual Conference proceedings. LA - English PP - Salt Lake City, Utah PB - Bureau of Economic and Business Research, College of Business, University of Utah YR - 1985 UL - https://tuklas.up.edu.ph/Record/UP-99796217602236962 OP - 326 NO - Papers presented at the Conference held at Spa and Sheraton Plaza Hotels, Palm Springs, California, June 9-13, 1985. CN - G 154.9 T72 1985 KW - Tourist trade : Congresses. KW - Travel : Research. KW - Marketing. ER -